LOCAL BUSINESS SPOTLIGHT: ROWLEY’S Magic Dogland

Wednesday August 05, 2026

This series of local businesses to encourage customers to shop local, and make people aware of the services, and
talents, that we have surrounding us! Please shop local!

by Kay Lee Ogden

This week’s business spotlight: Magic Dogland of Rowley, Mass, run by owner Kim Lewis and her daughter Desiree Lewis.

Kim has a passion for the love of dogs, and to make them happy. Four years ago, Kim envisioned owning her own business and decided that she wanted a dog care center for dog sitting – a loving and caring space for dogs to visit.

In 2022, she saw a For Lease sign on the existing property. Kim signed her lease in November of 2022, and she started designing her dream project. She worked extremely hard, manually clearing the land and refining it. She built a new office, painted and fixed and maintained all the buildings to where it is today. Kim also worked with a 10+ year animal officer, Meagan Sousa, a wonderful lady that helped Kim with the legalities of operating a dog care center.

Meanwhile, Kim took many courses on how to train dogs and has a CPR dog certification. In the future, she’s planning on expanding the area with more playroom and more turf.

Kim is not someone who just loves pooches; she is a dog whisperer: she trains dogs that have anxiety and aggression. She uses a method of being calm, not yelling or loud voices. She also believes you do not want to tell your dog, but instead keep eye contact – that’s the best way to train. The dogs intuitively know how to do this. It’s ‘no-speak’ training method. Kim trains basic skills: obedience, come, stay, sit, potty, by watching her commands. Training costs are $75 for 45 minutes per day for two weeks. This is extremely important: learning while training depends on the dog and the owner.

The whisper also does not believe in cages, however, in her care, and dogs care, they go in their cages for two hours to rest at noon. This is important for their health. Kim and her staff also have the compassion and understanding of what your dog needs. That’s what makes her business special.

Her daughter, Desirre, as well as other employees, watch and play with the dogs diligently, to make sure every poop is picked up, that there’s plenty of water in their bowls, that they are entertained, playing tug of war, ball games, and that they are happy!

They also use well water only. The company uses pools, not tiny slippery plastic ones, but heavy-duty rubber, measuring 10x16x16 inches and 6x1x1 inch deep for smaller dogs. Dogs do not fight, they play and get exercise, because they are happy. Most of the area the dogs play in is soft turf, so the doggies’ feet are always comfortable. Very important!

Magic Dogland and Kim Lewis take their reputations seriously: they have cameras, live streaming, so the clients can watch their pooches! Also, with no escapes since she opened her business.

Magic Dogland is located at 104 Newburyport Turnpike, Rowley, Mass. Phone: 978-382-2521. E-mail: MagicDogland@gmail.com. Web: www.facebook.com/purrandgrrslove.

Hours: Drop off 6 am – 9:30 am, M-F, Hours: 6 – am – 6:30 pm; Sat 9 am -4PM; Sunday pickup only. Magic Dogland is also open in the winter.

Her prices are: Half-day visit: $30, 5-day pass: $190, overnight: $65, and more. Magic Dogland is offering a free day for you and your dog to visit. Call, book, and go see for yourself! I can say, Larry and I have brought our dogs there since she opened. We go away with confidence and never worry. She sends pictures to assure us, and her daughter and employees do an excellent job! I highly recommend this business!

 

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