Ironic Music Booking Agency Brings On Dr. Adam Payne As Managing Director

Wednesday September 28, 2022

REGIONAL — Ironic Music Booking Agency, a licensed talent agency in MA, is at a decisive growth moment and has decided to bring on a Managing Director to help guide Ironic in a new direction.

Adam Payne comes to Ironic with over 20 years of experience in the music and entertainment industry. As a performing artist, Payne has shared the stage with a variety of artists including the Avett Brothers and Ben Harper. In addition to performance, Payne has released several albums, has been featured on numerous albums, and has collaborated with artists all over the world on everything from documentary films scores to commercial jingles and other projects.

Payne served as the Director of Arts and Lectures at Bentley University and currently works as a faculty member at Wentworth Institute of Technology in Boston. Adam’s research spans a number of areas including initial group formation of professional musicians.

Payne has a doctorate in organizational leadership and learning from the University of Pennsylvania’s Graduate School of Education, a master’s degree in industrial/organizational psychology from the University of North Carolina at Charlotte, and a bachelor’s degree in psychology.

A little more about Ironic Music Booking Agency:

Ironic was born in 2002 in Rome, Italy as a boutique consultancy in the entertainment industry offering representation and promotional services to a variety of artists, as well as events organization including film, music and theater festivals, and targeted promotion, marketing and communication programs for creative projects. In 2007 Linda, and Ironic, returned to the States. The consultancy continued, operating mainly in the production industry.

In 2011 Linda launched Ironic Music Booking Agency. Ironic is a licensed and bonded theatrical booking agent in MA, a requirement in the Commonwealth of Massachusetts.

Ironic is active in the New England music scene and handles a wide array of bands and artists. Ironic is very active with social media marketing as well, both of the artists we collaborate with and the venues/events we book. We currently boast 9,000+ social contacts, and that number is constantly on the rise – just like Ironic!

Fast forward to 2022, and after 11 years of hard work and dedication to this industry, Linda decided to take on a Managing Director, who will be the new “face” of Ironic. Linda has decided to return to Italy and launch another business there. Linda is confident that with Adam’s extensive knowledge of the business, and experience successfully booking himself and his band, that he will bring Ironic to bigger and better places! Onward and forward…

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