Seasonal Characters Go Shopping In Downtown Amesbury

Wednesday December 15, 2021

AMESBURY – Normally, December is a busy time of year for the North Pole, but on Thursday, December 16th, winter’s most recognizable faces are taking a road trip to Amesbury to get some local shopping done.

“I suspect they’ll be on the hunt for items that Santa’s elves just can’t make themselves,” smirked Judy Dodier of Stone Ridge Properties.

Dodier, a member of the Amesbury Chamber of Commerce’s Board of Directors, teamed up with several other Chamber members to organize Seasonal Sightings, where several residents and business owners are dressing up in holiday-themed costumes. The costumed group will then separate and visit downtown Amesbury businesses from 6:00 p.m. – 8:00 p.m. on December 16th while store owners stay open late.

“It’s a family friendly way to support many of our retailers,” said Brenda Stratis of Shea Concrete Products. “With shops staying open later, and many offering their own special promotions or attractions, we thought this would be a fun way to further support the energy of the season.”

Stratis, also a member of the Amesbury Chamber’s Board of Directors, will be downtown on Thursday with her sister, though she hinted that the public may confuse them for a pair of more famous sisters who enjoy the cold.

“You’ll have to come down to see,” teased Stratis.

Members of the staff from Institution for Savings and Coco, Early & Associates will also be dressed up, with additional costumes provided by Newburyport Bank.

Dodier will don her outfit that has become as much a part of the Amesbury holiday tradition as the Christmas tree in Market Square.

“Mrs. Claus is definitely coming to town,” said Dodier, who was most recently dressed up for the Holiday Parade and Tree Lighting.

As for the big man himself?

“We talked my husband into it,” laughed Stratis, whose husband, Greg, is President of Shea Concrete and is preparing to dress as Santa. “I just hope he can keep up with Mrs. Claus.”

Dodier seemed to think so.

“I love that this group is always looking for ways to make our community feel special,” said Dodier. “And if we can do it while supporting our small businesses, then that’s a real win.”

Any member of the public who catches sight of any of these characters on Thursday can snap a selfie with the character. Selfies posted on Facebook or Instagram that tag the Amesbury Chamber will be entered into a raffle for a chance to win a $50.00 Amesbury Chamber gift card. Photos can also be emailed directly to

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